S1:E6: AthletiFreak: Mo Wadhwani Risks it All
May 23, 2024
About Mo Wadhwani
After relocating his family ten times in 14 years, they finally settled in the great state of New Jersey. It was during a move to Austin, Texas, that he discovered Iron Man and immediately felt drawn to it. Despite being untrained, his determination led him to sign up. What began as a mere curiosity soon transformed him from a nickname freak to an athlete sensation and the founder of an apparel brand. Taking a leap of faith, Mo executed on a dream that most people only talk about. He is married to his life and business partner, and together they have two incredible kids who are part of the movement, which has become more than just a brand—it's a lifestyle.
Reference Links:
Mo Wadhwani Social Media
Athletifreak Social Media
Episode Highlights:
In today’s episode of "Business Unchained," we have the pleasure of hosting Mo Wadhwani, a business owner and the creative force behind the athletic apparel brand, Athletifreak.
Mo and his wife, who is the creative fashion designer behind the brand, took the plunge and executed their dream. They started AthletiFreak out of their house in 2021 and have since expanded to multiple locations. Their journey wasn't without its challenges, but their commitment to quality and creating a tangible experience for their customers through pop-ups and eventually brick-and-mortar stores has been a game-changer.
During our conversation, we touch on the challenges and pivots faced in growing a business, such as moving from e-commerce to pop-up shops and eventually to brick-and-mortar stores. Mo shares his personal story of moving frequently for corporate jobs, embracing local cultures, and the importance of family and core values.
The conversation also delves into the spiritual and physical aspects of business ownership, highlighting the need for stillness and clarity for decision-making. Mo emphasizes the importance of passion, hard work, and doing business with loved ones. The episode encapsulates the essence of starting and scaling a business, the integration of personal growth, and the creation of a lifestyle brand.
In this episode: